Brett Heyes, outsource marketer
Jan. 31st, 2011 02:00 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
volteratorThere is not a surfeit of work in Manchester. Part of the problem is this sort of shit.
Look at the state of this boy, Brett Hayes, the cunning little devil. He's a dab hand at self promotion - look at the video he has on his Facebook wall, described thus:
"Mike Rowe the host of "Dirty Jobs," tells some compelling (and horrifying) real-life job stories. Listen for his insights and observations about the nature of hard work, and how its been unjustifiably degraded in society today"
That he espouses his unethical shitweasel creed even through Facebook says so much about him.
Let me tell you all about him.
I applied for a couple of those marketing companies in Manchester and got a call back from one of them when I was on the bus coming back from JHP earlier. She asked if I was free to talk, and I said I wasn't and that she could call back in an hour, which she agreed to do. The caller I.D. flashed up 'Anonymous'. I spent that time researching the company, Bradford Marketing, and was delighted by what I found out.
There are pages and pages out there, not least on Scam.com, about their unethical recruitment procedure and pyramid scheme-style business model.
It transpires that it can all be traced to one bloke, the aforementioned Brett Heyes. He's given himself the job title of managing director of Heyes Client Services, but he advertises under about two dozen company names, including Bradford Marketing, and all secret subsidiaries.
Their reputation precedes them, I discovered. They love recruiting from the long term unemployed, and they'll call you in for a first stage of an interview. No matter how you press them they won't tell you the specifics of the role over the phone. What they want to do is get you into the room so that they can put the spiel to you. Their reputation has it that they try to, and succeed in, indoctrinating a susceptible few, drawn from the desperate about money and a subset of Puritanicals that exists in the population who will buy into their message, which is that you don't get anything in life without backbreaking work and shouldn't expect anything at all without it.
The way it works, the stories say, is that they're a company that acts as a liaison to their clients, who are charities and ISPs and the like, using a business model which outsources to sales people who they keep self-employed and paid no wages, all earnings being commission based (OTE).
This is a fairly unremarkable thumbnail of how sales firms work I find. What has piqued my interest is this company's reputation for evasiveness at the recruitment stage. I had read into all this and was forewarned when the call back came from their secretary or HR dogsbody (or whatever she was), so I asked a number of questions I'd heard other people had asked and received exactly the answers they had reported. I asked her if she could tell me more about the position, she said that they were offering stage one interviews tomorrow and that it would be explained there. I asked again what sort of work it was, she said customer service and marketing, like the ad had said. I asked about context, and what environment I'd be working in, which she deflected by saying that it would be explained face-to-face. Asking who their clients were met with similar evasion, so I decided to answer my questions for her. Explaining, in bullet points what I'm setting out here and explaining that no, in fact I would not be coming to the interview tomorrow, because their reputation was well known, they're a subsidiary of Heyes advertising under a false name, and that they were well known for asking for extremely uncivil hours for no pay or benefits, and that I had no desire to work for them at all.
The reason they recruit this way it is because they can intake a huge number of people that way, and expect a very rapid turnover, and because they're not on the books or salaried they can put them to work earning for the company at no cost to themselves. This would mean that the the ones that are natural salesmen will earn for the company and succeed, the ones that aren't will fail and ragequit. At the end of this process it has cost them next to nothing, in real terms, to trial the employees
it's a genius way to have a massive turnover and intake at the lowest possible cost, the people who survive are the best earners and are elevated in the company. It's a social Darwinist grist mill approach to recruitment, and for the right people it's suggested that the career and earnings advancement is fast. It's classic pyramid scheme style business. The lion's share of the commission paid to the company goes up the management structure. I have read that for every 50 quid their clients pay out, the salesperson gets 20 and 30 goes to the company, making it a very economical proposition indeed for Heyes Client Services.
The work, it's said, which they will not tell you about over the phone is exclusively selling door-to-door in rough parts of Manchester and is designed to pressure people into inviting the salesman in. They won't tell you over the phone because they're a pyramid scheme in office workers drag, and want to use their best salesmen to put the spiel on you in person. They're one of those companies; their salespeople are encouraged to knock on people's doors and pressure people into signing up for direct debits donating to charities and buying TV packages and whatnot depending on the client at that time, but there's some suggestion that they specifically prey on the elderly. In the best traditions of sales jobs.
Let me break down what is expected of a salesman with them in a week: they emphasise that the motivated seller should be working 11 hours a day, and 8 or 9 of these actively selling, with the rest taken up with travel times and breaks. Their procedure has it be compulsory to return to the office at the end of the day to sign off. Many people report that motivated sellers are expected to work 6 days a week, but this may be expected of all their salespeople. The company does not provide a salary, nor do they provide benefits or allowances for travel and food, and there is no sick pay. Their incentives are based on high commission and the prospect of rapid advancement in a graduated management scheme, and the prospective employee can be expected to be sold on this strenuously in the first round of the interview. The second round of the interview is a trial day, unpaid and with no opportunity for personal selling in which they will be sent out with one of the faithful and (all parties agreed on this detail) able to bear witness to the dew-eyed, pie-in-the-sky drivel they believe will see them personally a millionaire in a matter of a few years.
I am if you haven't guessed, if this long blog entry doesn't suggest, absolutely fascinated to meet this Brett Hayes, and even more so now I've read his facebook page.
Such a shame I told his HR person from the spurious Bradford Marketing to get stuffed.
And yet, not one hour after I put down the phone I got a call from Outsource Ten and offered an interview with them as well. I asked who the interview would be with - their managing director, I was told. I had to press the guy twice but I got a name: it was Brett.
Guess what I'm doing tomorrow?
Oh and he's this kind of guy too.
Look at the state of this boy, Brett Hayes, the cunning little devil. He's a dab hand at self promotion - look at the video he has on his Facebook wall, described thus:
"Mike Rowe the host of "Dirty Jobs," tells some compelling (and horrifying) real-life job stories. Listen for his insights and observations about the nature of hard work, and how its been unjustifiably degraded in society today"
That he espouses his unethical shitweasel creed even through Facebook says so much about him.
Let me tell you all about him.
I applied for a couple of those marketing companies in Manchester and got a call back from one of them when I was on the bus coming back from JHP earlier. She asked if I was free to talk, and I said I wasn't and that she could call back in an hour, which she agreed to do. The caller I.D. flashed up 'Anonymous'. I spent that time researching the company, Bradford Marketing, and was delighted by what I found out.
There are pages and pages out there, not least on Scam.com, about their unethical recruitment procedure and pyramid scheme-style business model.
It transpires that it can all be traced to one bloke, the aforementioned Brett Heyes. He's given himself the job title of managing director of Heyes Client Services, but he advertises under about two dozen company names, including Bradford Marketing, and all secret subsidiaries.
Their reputation precedes them, I discovered. They love recruiting from the long term unemployed, and they'll call you in for a first stage of an interview. No matter how you press them they won't tell you the specifics of the role over the phone. What they want to do is get you into the room so that they can put the spiel to you. Their reputation has it that they try to, and succeed in, indoctrinating a susceptible few, drawn from the desperate about money and a subset of Puritanicals that exists in the population who will buy into their message, which is that you don't get anything in life without backbreaking work and shouldn't expect anything at all without it.
The way it works, the stories say, is that they're a company that acts as a liaison to their clients, who are charities and ISPs and the like, using a business model which outsources to sales people who they keep self-employed and paid no wages, all earnings being commission based (OTE).
This is a fairly unremarkable thumbnail of how sales firms work I find. What has piqued my interest is this company's reputation for evasiveness at the recruitment stage. I had read into all this and was forewarned when the call back came from their secretary or HR dogsbody (or whatever she was), so I asked a number of questions I'd heard other people had asked and received exactly the answers they had reported. I asked her if she could tell me more about the position, she said that they were offering stage one interviews tomorrow and that it would be explained there. I asked again what sort of work it was, she said customer service and marketing, like the ad had said. I asked about context, and what environment I'd be working in, which she deflected by saying that it would be explained face-to-face. Asking who their clients were met with similar evasion, so I decided to answer my questions for her. Explaining, in bullet points what I'm setting out here and explaining that no, in fact I would not be coming to the interview tomorrow, because their reputation was well known, they're a subsidiary of Heyes advertising under a false name, and that they were well known for asking for extremely uncivil hours for no pay or benefits, and that I had no desire to work for them at all.
The reason they recruit this way it is because they can intake a huge number of people that way, and expect a very rapid turnover, and because they're not on the books or salaried they can put them to work earning for the company at no cost to themselves. This would mean that the the ones that are natural salesmen will earn for the company and succeed, the ones that aren't will fail and ragequit. At the end of this process it has cost them next to nothing, in real terms, to trial the employees
it's a genius way to have a massive turnover and intake at the lowest possible cost, the people who survive are the best earners and are elevated in the company. It's a social Darwinist grist mill approach to recruitment, and for the right people it's suggested that the career and earnings advancement is fast. It's classic pyramid scheme style business. The lion's share of the commission paid to the company goes up the management structure. I have read that for every 50 quid their clients pay out, the salesperson gets 20 and 30 goes to the company, making it a very economical proposition indeed for Heyes Client Services.
The work, it's said, which they will not tell you about over the phone is exclusively selling door-to-door in rough parts of Manchester and is designed to pressure people into inviting the salesman in. They won't tell you over the phone because they're a pyramid scheme in office workers drag, and want to use their best salesmen to put the spiel on you in person. They're one of those companies; their salespeople are encouraged to knock on people's doors and pressure people into signing up for direct debits donating to charities and buying TV packages and whatnot depending on the client at that time, but there's some suggestion that they specifically prey on the elderly. In the best traditions of sales jobs.
Let me break down what is expected of a salesman with them in a week: they emphasise that the motivated seller should be working 11 hours a day, and 8 or 9 of these actively selling, with the rest taken up with travel times and breaks. Their procedure has it be compulsory to return to the office at the end of the day to sign off. Many people report that motivated sellers are expected to work 6 days a week, but this may be expected of all their salespeople. The company does not provide a salary, nor do they provide benefits or allowances for travel and food, and there is no sick pay. Their incentives are based on high commission and the prospect of rapid advancement in a graduated management scheme, and the prospective employee can be expected to be sold on this strenuously in the first round of the interview. The second round of the interview is a trial day, unpaid and with no opportunity for personal selling in which they will be sent out with one of the faithful and (all parties agreed on this detail) able to bear witness to the dew-eyed, pie-in-the-sky drivel they believe will see them personally a millionaire in a matter of a few years.
I am if you haven't guessed, if this long blog entry doesn't suggest, absolutely fascinated to meet this Brett Hayes, and even more so now I've read his facebook page.
Such a shame I told his HR person from the spurious Bradford Marketing to get stuffed.
And yet, not one hour after I put down the phone I got a call from Outsource Ten and offered an interview with them as well. I asked who the interview would be with - their managing director, I was told. I had to press the guy twice but I got a name: it was Brett.
Guess what I'm doing tomorrow?
Oh and he's this kind of guy too.
